The anniversary of the Moon landing prompted some wild advertising events as well. A group of Somerset-based cheesemakers decided to launch a piece of Cheddar to the edge of space by a weather balloon. According to chairman Philip Crawford, the aim of the bizarre mission was to "mark the anniversary of the first moon landing with a giant leap for cheesekind". The balloon, which had taken off from Wiltshire, burst at 30 kilometers above the ground and the "cheese astronaut" floated back to Earth by parachute. The 300 gr piece of Cheddar was found two days later in Buckinghamshire and it was taken to the local police. The cheesemakers consider the safe landfall to be a great success.
The "cheese astronaut before the launch" (from here)
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